WeSport
Representation that turns athletes into winners
Visual Identity/Website
Sports
2024
WeSport, established in 2014 by Nina Wennerström, is as a premier sports management agency, driven by the pursuit of excellence. Merging the realms of sports and business, their mission is to redefine athlete representation, emphasizing personalized attention and strategic guidance to guide athletes to greater success. Rooted in warmth and personal connection, the branding reflects the supportive atmosphere WeSport cultivate for their athletes. The symbol itself is a powerful representation of triumph—a visual cue of hands reaching upwards to form the letter W, symbolizing achievement and victory. Every element of the visual identity works in harmony to convey not just activity, but also honor, pride, and the infectious joy of living life through sport. It's a celebration of the journey, filled with humor and the sheer exhilaration of playing for a living.
Much like how sport clubs draw inspiration from heraldry for their team logos, we too have crafted our own coat of arms. Our graphical element – The Shield – is created from the shapes of our symbol. Functioning as a canvas, this shield proudly showcases and elevates our athletes, giving them the hero status they rightfully deserve.
Our color system draws inspiration from the environments where our athletes excel – performing under the open sky, skating on the chilly ice, sliding on the court or running down the pitch. These are the arenas where our athletes thrive, and where our identity connects us to them.
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