Jay Solutions
Making complex simple.
Visual Identity
Tech
2023
Jay Solutions aims to revolutionize wealth management through cutting-edge data management and consolidated reporting technology that empowers investors with the tools they need to take control of their wealth and help their clients. Their mission is to bring together all financial data and structure it into a comprehensive asset management system that makes the complex simple. Jay's brand identity is centered around professionalism and functionality, with a focus on collaboration between experts and machine learning to provide a holistic solution for wealth management. The company's unique typeface, J-Sans, reflects the values of functionality and minimalism, while their illustrations convey complexity with a touch of playfulness and a mature tone. The color system is designed to be visually appealing and accessible, using a variety of colors to create a cohesive and modern look.
We also prioritize accessibility in our design choices. We mainly use AAA variants based on WCAG guidelines for accessibility. Overall, our color system at Jay Solution is designed to be both visually appealing and accessible, ensuring that our clients can effectively communicate their message to their audience.
Illustrations featuring objects and references that are relevant to the financial industry. The illustrations have a mature tone with a touch of playfulness. An isometric perspective, monochromatic color palette, and clean lines are used to create an iconic, dynamic, and unique look that is tailored to Jay's brand.
The wordmark features J-Sans typeface, while the symbol is also present in the font, making it easy to access and use in different ways as our main sender.
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