GD Optio

Sans Serif

1 Style

1 Weight

GD Optio is a complete reimagining of the classic Optima typeface. We’ve refined its features, enhanced legibility, and preserved its delicate humanistic qualities as a semi-sans serif. At the same time, we’ve added a subtle touch of character—because good design should be both functional and flavorful.

This is the first version of Optima that actually works beyond just one famous brand *yes, we're looking at you, Aesop*. But let’s be honest—Optima had its fair share of unfortunate design quirks (read: ugly bits). So, we did what had to be done.  

Meet *GD Optio*—our refined, optimized take on Optima. We smoothed out the rough edges, streamlined the details, and made it actually usable for logos and text alike. If you’re expecting a one-to-one replica, think again—it’s quite different. And frankly, we think it’s much better. Hope you like it as much as we do.

All of our fonts are available for licensing – please email us at hello@gardedesign.se if you're interested.

Hej

Styles

Overview

400

Regular

Styles

Overview

400

Regular

GD Optio

500

Medium

GD Optio

600

SemiBold

GD Optio

700

Bold

GD Optio

800

UltraBold

GD Optio

900

Black

GD Optio

GD Optio Selection 1
GD Optio Selection 2
GD Optio Selection 3
GD Optio Selection 4
GD Optio Selection 5
GD Optio Selection 6
GD Optio Selection 7
GD Optio Selection 8

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Fonts in use

Overview

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GD Optio Selection 1
GD Optio Selection 2
GD Optio Selection 3
GD Optio Selection 4
GD Optio Selection 5
GD Optio Selection 6
GD Optio Selection 7
GD Optio Selection 8