GD Optio is a complete reimagining of the classic Optima typeface. We’ve refined its features, enhanced legibility, and preserved its delicate humanistic qualities as a semi-sans serif. At the same time, we’ve added a subtle touch of character—because good design should be both functional and flavorful.

‍

This is the first version of Optima that actually works beyond just one famous brand *yes, we're looking at you, Aesop*. But let’s be honest—Optima had its fair share of unfortunate design quirks (read: ugly bits). So, we did what had to be done.  

‍

Meet *GD Optio*—our refined, optimized take on Optima. We smoothed out the rough edges, streamlined the details, and made it actually usable for logos and text alike. If you’re expecting a one-to-one replica, think again—it’s quite different. And frankly, we think it’s much better. Hope you like it as much as we do.