GD Optio is a complete reimagining of the classic Optima typeface. We’ve refined its features, enhanced legibility, and preserved its delicate humanistic qualities as a semi-sans serif. At the same time, we’ve added a subtle touch of character—because good design should be both functional and flavorful.
This is the first version of Optima that actually works beyond just one famous brand *yes, we're looking at you, Aesop*. But let’s be honest—Optima had its fair share of unfortunate design quirks (read: ugly bits). So, we did what had to be done.
Meet *GD Optio*—our refined, optimized take on Optima. We smoothed out the rough edges, streamlined the details, and made it actually usable for logos and text alike. If you’re expecting a one-to-one replica, think again—it’s quite different. And frankly, we think it’s much better. Hope you like it as much as we do.
All of our fonts are available for licensing – please email us at hello@gardedesign.se if you're interested.
Clients
Hej
Styles
Overview
Styles
Overview
Regular
Medium
SemiBold
Bold
UltraBold
Black
Preview styles
A
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Å
Ä
Ö
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
y
u
v
w
x
y
z
á
â
å
ä
ö
.
,
:
;
…
!
¡
?
#
/
\
-
–
—
_
(
)
{
}
[
]
‚
„
“
”
‘
’
0
1
2
3
4
5
6
7
9
8
Regular
Fonts in use
Overview